Below are some samples from my portfolio. Click on an icon to see the details of each project.
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Creative Director - Owner
CreativeKick
12/07 - Present
Designing and developing web sites for small businesses and online startups.
Managing team of engineering resources to develop large scale projects.
Driving business development efforts of the company to grow client base.
Manage the testing and process optimization for various client processes.
Director of Consumer Experience
PopularMedia
11/06 - 12/07
Efficiently improved site experience and produce increased levels of conversion and revenue by conducting various forms of A/B and multivariate testing within our processes.
Managed agency type design process to incorporate client brands into our templates.
Directed the overall look and user interface of our viral marketing solution for all clients.
Collaborated with business units to identify and execute new features to the viral platform.
Streamlined the design process of new client implementations with Operations and CSMs.
Creative Director
MetaReward, An Experian Company
3/04 - 11/06
Managed staff of designers/developers to create online direct response marketing campaigns.
Developed templates and processes to streamline workflow and development pipeline.
Worked with business units to identify and execute strategic direct marketing campaigns.
Managed and created multivariate testing of layouts, processes and creatives with internal tools and the Offermatica testing application, after implementing it within our network.
Worked with media buyers to optimize creatives and processes for publisher campaigns.
Web Designer / Developer
Pro Unlimited
05/01 - 03/04
Managed creation and maintenance of multiple Fortune 500 client web sites.
Initiated project request procedure and processes to control development pipeline.
Developed marketing collateral and design/UI for online contingent staffing software.
Developed multimedia sales tools to present Pros services to perspective clients.
Conducted user testing of online software and implemented changes based on the analysis.
Interface Designer
GoTo.com (currently Overture)
02/00 - 04/01
Designed and implemented UI for shopping engine and account management system.
Managed implementation process of designs from concept through launch.
Collaborated with product managers to develop shopping products for affiliate network.
Developed effective ad campaigns for various marketing efforts.
Senior Creative Designer
Cadabra.com (acquired by GoTo.com)
12/98 - 02/00
Developed site design and user interface for comparison shopping web site.
Created entire company brand, marketing collateral and managed vendor relations.
Collaborated with Engineering on user interface for new features and technology.
Designed banner ads and optimized campaigns based on click through rates.
Web Designer
Excite.com
01/98 - 12/98
Lead designer for search and directory channels, designed and produced new products.
Conducted user testing and analyzed results for products, channel features and usability.
Designed look and feel of the site, ad banners and user interface throughout the portal.
Designer
Ziff-Davis Events
08/96 - 01/98
Responsible for production graphics for over 15 information technology web sites.
Designed web site interface concepts and ad banners for internal Ziff-Davis brands.
Managed production process for all sites and ad banner campaigns.
In my ten year career I've concentrated primarily in web based media. My experience includes everything from production to design on through management. I feel the best way for you to know my work ethic and abilities is to read the testimonials from people I've previously worked with.
"Phil's pure design skills are exemplary, but it is his business acumen and project management skills that make him a very unique find in the creative world. He is a gifted manager that earns the respect and devotion of his team through leading by example. His direction and oversight ensured successful execution against the countless mission critical projects that Phil's team touched. "
- Joe Farhner (VP & GM, Online Credit Card Marketing, Experian Interactive)
"Satisfied customers are the cornerstone of our business, and Phil always goes the extra mile to take the time to really listen to our customers and design something extremely creative that rises above any boundaries or limits that may have been set. He has been instrumental in streamlining internal processes to better serve both internal and external clients."
- Emily Pender (Sr. Director, Client Services at MetaReward)
"I have worked with over 30 designers in the past 7 years and it has been a pleasure working with Phil. He is one of those rare designers who has strong direct marketing skills, takes the time to understand your business, can manage a team and has a great personality. He would be a great addition to any online marketing team or company."
- Cesare Alessandrini (Sr. Media Buyer at MetaReward)
"I've had the pleasure of benefiting from Phil's
excellent design work while working with him at two
different companies. In addition to turning out
top-notch designs, he is also able to effectively
communicate his design choices both internally and
externally. Phil goes out of his way to stay up to
date on all industry standards and has an unparalleled
ability to balance the client's demands with his
expert knowledge of what is actually effective in the
marketplace. Most importantly, Phil's more than
capable of turning out high quality work in ever
changing, fast paced work environments that often have
very ambiguous project specifications."
- Molly Gaines (Client Services Manager at
PopularMedia)
"Reliable, service-oriented, and creative, Phil is always my first choice for logo design, web presence, marketing collateral, and more. "
- Brianna Politzer-Stevens (Manager at Ziff-Davis & Excite)
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Phil Griffiths All rights reserved